It’s way easier than you think and it’s not all about blogging…
The term Content Marketing is banded around as the holy grail of modern digital marketing. But what is it? How can it make your business money instead of sucking up all your valuable time?
Done well, Content Marketing leads directly to more sales and more prospects.
Done badly, it takes a whole load of your time and is frustrating and costly.
Firstly, we are not talking JUST talking about blogging here.
Content marketing is every word you ever write or speak that is shared about your business. Your content marketing is at every stage of your communications with strangers, prospects and existing customers – articles, blogs, emails, social updates, videos, sales pages, the list is endless.
So our first BIG TIP content marketing does not just equal blogging.
If you shift your thinking and open your mind to appreciate this you will be WAY AHEAD of your competition. We’re going to show you how to make direct profits from giving people exactly the right content, when they need it.
Plus later we’ll show you where your blog does fit in.
Creating good content takes some effort. The good news is you no longer have to ‘guess’ at what your audience wants to read or listen to. With the right thought and research the pieces of content you create will resonate with the right people AND have a long shelf life.