Functions of social media for businesses

17.11.2020

Having a presence on social media is VITAL for any business, and it’s becoming even more important in the modern age. There was a time when social media was just for networking between friends. Now, it is arguably the biggest communication chann...

Having a presence on social media is VITAL for any business, and it’s becoming even more important in the modern age.

There was a time when social media was just for networking between friends. Now, it is arguably the biggest communication channel in the world. Updates can reach audiences in seconds, with user-created content making impressions across the globe.

For business owners, social media is a free online communications tool which should contain the most accessible and up to date information about your business.

Throughout the COVID-19 pandemic, social media has grown to be even more valuable for companies, as a first port of call for up to date information. How many of us headed to social media pages to check if businesses were open or looking active during lockdown?

Whether you own a B2C or B2B business, having a presence on social media is still vital to show current and potential clients what your business can do, what your brand represents and of course that your business is open for communication.

We’ve outlined some of the key functions of social media for businesses:

1. To build your reputation
Social media is a way to project your brand’s personality through short written updates. Using specific language and tones can indicate to others what your brand stands for and the kind of business you are – friendly and casual, or serious and professional.

2. As a customer service advisor
Potential customers looking for quick answers can communicate quickly and effectively by sending direct messages on social, or by commenting on the feed of a specific channel.

Through utilising the messenger and comment features of channels, you can interact quickly and efficiently with customers for better service.

3. An up to date image gallery
Posting regular images will give clients and customers a visual idea of your business. Post images of your office, team and offering to let people know what you are up to and how you are evolving.

4. Attracting talent
Social media can be a great way to show off your office culture, attracting potential future employees to the team. You can show people why your business is truly a great place to work and leave a good impression for when you are next recruiting.

5. To let people know you are modern and active
If you don’t post on social media regularly, it can be questioned as to whether your business is still operating. Ensure posting is frequent so you are always in your followers’ minds, and to show social visitors you are still up and running.

At the very least, try to have at least one active social channel to show people that you are a forward-thinking business that utilises modern technology.

6. Showing support
Social media is a good way to engage with others and show your support. Whether this is support for the local community, a charity, or other affiliated businesses. It’s a useful tool for networking and connecting with those who are important to your business.

Speak to us at Jennie Holland PR, we are an experienced and skilled social media management team who can put the above and so much more into place for you. We will guide you through it and bring your business real results.

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