Business Blog

Believe it or not inspiration and ideas do not just appear on command.  A good amount of work must go into the summoning of a new idea.  You must create a space for them, invite them in and nurture them once they arrive and all of this can be done through the power of your mind- yep that’s right its all about mindset over matter…

As Fiona celebrates thirteen years in business, she reflects on the key things she has learnt…

Identify your strengths and work towards developing them…every single day.
Recognise your limiting beliefs and work on removing them one by one.

Recently, I was drawn towards a quotation by owner of Amazon Jeff Bezos which I would like to share with you: “If you don’t understand the details of your business, you are going to fail”.

Whilst the recently announced government roadmap is ambitious, it has given hope to many that we can soon be released from the confines of our own homes, remote working and Zoom…

1. Know your market– Identify your current audience and then ask yourself are they your perfect customer?  If the answer is no, then it is time to change your marketing strategy.  Asking yourself some key questions in order to develop a profile of your ideal customer is a good place to start; where do they hang out? 

‘Building relationships’ are the buzzwords of the moment and quite literally everyone’s doing it, whether they know it or not…

As we embark on a new year, with new challenges ahead, some have been bossing the lockdown’s and enjoying the downtime, whilst others are just plain fed up and ready to be released.  There is no right or wrong in how you are feeling and every emotion you have is justifiable right now.

2020 was the year of virtual communication with Zoom downloads increasing by 1200% within the first week of lockdown one and whilst the majority of us still prefer in person connection, we should accept the fact that a large percentage of our work and communication will continue to be conducted within the digital space.

I was recently invited to take part in a panel discussion alongside five other owners or representatives of business networks from the East Midlands and I have to be honest my first instincts were to say thanks but no thanks, I’d rather not put myself in a situation where I imagined I may effectively have to ‘pitch’ my business against others in the room who would no doubt be classed as my competitors in a dragons den style format in front of an audience- why on earth would I put myself through that, when I am secure and confident in the service I already provide? 

Now more than ever the average person in business whether self employed or an employee…is networking.

Procrastination is an easy trap to fall into in any aspect of life, but in business in particular we often put off the tasks that are not something we necessarily find riveting, even though they are a valuable cog in the wheel of your functioning business.